• Increase marketing lift with more effective campaign management

    We know what you are thinking. Who has time to segment by an unlimited number of attributes? Now you do. By eliminating time- consuming, manual processes crmViz provides the ultimate flexibility for your campaign segmentation. We’ve bundled a little bit of magic and a whole lot of science into our Customer Preference Calculators so you get the power of data without all the hassles. We’ve got your back.

  • Drive revenue lift through more efficient hosting

    For casino hosts it’s all about high rollers. Creating personalized experiences takes a special skill set – warmth, a great sense of humor (we know some requests get a little wacky) and a genuine desire to make people happy. All that TLC is time consuming. hostViz puts efficiency into your host's day so they can not only delight your highest rollers, but can identify and nurture relationships that show lift potential to improve your operation's bottom line.

  • Optimize floor layout & game mix

    Even high performing floors need constant attention. Player preferences shouldn’t be guesswork even when they change by time of day, time of year or alongside a promotional offer. With floorViz slot and table games managers have complete visibility – in living color – so the impact of changes can be measured and predicted with ease.

  • Simplify offer code management

    Offer code management and campaign push is an extremely time consuming and error prone process that few in your organization have the knowledge to execute.

    Yet it is the foundation for campaign response. That’s exactly what motivated us to develop a solution that takes much of the manual burden off the shoulders of your team by automating important portions of the process. It’s like having a database guru who never sleeps on speed dial.

    Hello simplicity.
  • Gain complete visibility

    Seeing is believing. That’s why visualization is the core of everything that we build. You shouldn’t have to work hard to hear the story in your data. It should jump out at you in living color.

  • Request a demo
    What is the best way for us to get in touch?

    While you’re waiting to meet us why not read:

    Selecting the Right Visual Analytic Tool For Your Unique Business Challenges?
  • Testimonials

    Get inspired.

    Check out the cool ways some of our more than 200 installations are bringing data to life.

We know what you are thinking. Who has time to segment by an unlimited number of attributes? Now you do. By eliminating time- consuming, manual processes crmViz provides the ultimate flexibility for your campaign segmentation. We’ve bundled a little bit of magic and a whole lot of science into our Customer Preference Calculators so you get the power of data without all the hassles. We’ve got your back.

For casino hosts it’s all about high rollers. Creating personalized experiences takes a special skill set – warmth, a great sense of humor (we know some requests get a little wacky) and a genuine desire to make people happy. All that TLC is time consuming. hostViz puts efficiency into your host's day so they can not only delight your highest rollers, but can identify and nurture relationships that show lift potential to improve your operation's bottom line.

Learn more

Even high performing floors need constant attention. Player preferences shouldn’t be guesswork even when they change by time of day, time of year or alongside a promotional offer. With floorViz slot and table games managers have complete visibility – in living color – so the impact of changes can be measured and predicted with ease.

Offer code management and campaign push is an extremely time consuming and error prone process that few in your organization have the knowledge to execute.

Yet it is the foundation for campaign response. That’s exactly what motivated us to develop a solution that takes much of the manual burden off the shoulders of your team by automating important portions of the process. It’s like having a database guru who never sleeps on speed dial.

Hello simplicity.

Learn more

Seeing is believing. That’s why visualization is the core of everything that we build. You shouldn’t have to work hard to hear the story in your data. It should jump out at you in living color.

SuperGraphics

Request a demo

While you’re waiting to meet us why not read:

Selecting the Right Visual Analytic Tool For Your Unique Business Challenges?

Get ready to oooh and ahhh.

Testimonials

Get inspired.

Check out the cool ways some of our more than 200 installations are bringing data to life.

  • Atlantis Casino Resort Spa

    Reno, NV

    +

    “We are always focused on investing in the right operations and the right technology. We are very impressed with the VizExplorer technology and how it can help us identify improvements to our gaming operations and provide new insights to better service our patrons. There is nothing that comes close to the VizExplorer technology."
    
“We were incredibly impressed with the speed of the VizExplorer installation; it was very fast and smooth. We can now see things in our data that we could not see before and the VizExplorer tool is already delivering significant value to us. I am very pleased. The VizExplorer technology gives us a new paradigm of capabilities for our gaming analytics. For example, with multi-game analysis, not only can we now do multi-game analysis at the machine level, we are also rolling out VizExplorer new multi-gaming analysis at a customer-level using data from our existing IGT Advantage 8.2 System.”

    

David Farahi
Executive Director of Gaming Operations

  • Pechanga Resort & Casino

    Temecula, California

    +

    “We are very excited about deploying the leading-edge VizExplorer products to enhance our casino operations and marketing efforts. We are always looking for better and smarter ways of doing things, and the VizExplorer products really help us with our goal. I really like their products.”

    Buddy Frank
    Vice President of Slot Operations.

  • Cannery Casino Resorts

    Las Vegas, Nevada

    +

    “Our decision to go with VizExplorer reflected not only the power of the tool, but the fact that it is very easy to use and very fast to install. It was up and running in just a few days and we are already getting value from it. It is certainly changing the way we look at our data and the VizExplorer solution enables us to better understand our customers to improve performance and customer service.”

    Xavier Walsh
    Chief Operating Officer

  • Isle of Capri Casinos

    St Louis, Missouri

    +

    “The installation of the VizExplorer software was straightforward in our Teradata™ environment. We are pleased with the results. The VizExplorer software enables us to further leverage our investment in our Teradata database.”

    Tom Borman
    Senior Director of Slots

  • Amaya Gaming Group

    Quebec, Canada

    +

    “We consider the 'Selecting the Right Visual Analytic Tool For Your Unique Business Challenges' technology a “best of breed” online analytic processing and data mining tool that will allow customers to gain market insight over gaming and lottery operations, by enhancing their ability to capture gaming and lottery data and by detecting market trends that support their forecasting capabilities. Our goal is to provide technology-driven solutions to governments that support the taxation and regulation of lottery and gaming operations. The VizExplorer technology is consistent with our strategy to leverage technology and to remain at the forefront of the regulated gaming and entertainment industry.”
    
Benjamin Ahdoot
    Vice President of Government Operations

  • Gila River Casinos

    Gila River, AZ

    +

    “Gila River Casinos serves a very important purpose in relation to economic development and growth for the Gila River Indian Community. We decided to purchase VizExplorer’s gaming analytics products after evaluating many other BI tools. VizExplorer offering was the clear winner, and there is no doubt in our minds that it will allow us to make better and more effective decisions, and continue our path to excellence in terms of our floor performance and marketing campaign results.”

    John James
    Chief Executive Officer

  • French Lick Resort

    French Lick, Indiana

    +

    “We chose the VizExplorer software for two reasons. First, it provides the much needed advanced gaming analytics that will really drive our slot floor performance and patron servicing capabilities. Second, the flexibility of the VizExplorer software enables us to include our resort data, such as from our lodging management system, so we can now get a complete picture of our business and also see individual patron spend. We saw our first Super Graphic visualizations of our data incredibly within a few days, and with the software being so powerful and easy-to-use, the decision for us was obvious. Quite simply our VizExplorer War Room has become the focal point for the organization and the instrument of change in our business. Furthermore, the success of the VizExplorer War Room has set us on a path to deploying a number of War Rooms each dedicated to different areas of our business.”

    Brian Marsh
    Vice President of Casino Operations

    “We are always looking for ways to intelligently and efficiently connect with our patrons. crmViz allows us to view groups of customers based on any variable we track, from geographical location to game preferences to frequency of play. We can then use that segmentation to tailor more effective marketing and promotional campaigns.”

    Brian Marsh
    Vice President of Casino Operations

  • MotorCity Casino Hotel

    Detroit, Michigan

    +

    "We are very impressed with gameViz’s state-of-the-art technology as it provides us the means to really dig deeper and more easily understand what is happening on the gaming floor and with our customers. That all helps drive revenue, profitability and better service our customers. I am particularly pleased that the gameViz software will work with our existing gaming system and that the toolset, which comes with the software, allows us to easily add new data and our own additional gaming metrics to the system, whenever we want.”

    Gregg Solomon
    Chief Executive Officer

    ”This is the first time we have been able to look at things like this. Never before have we had the ability to accurately analyze multi-game performance. VizExplorer is the first and only system that allows me to see inside the multi-game numbers to determine how the individual themes within the game are performing. This first-ever knowledge allows me to maximize the themes I install on the floor, and remove themes which are being under-played without having to manually read meters.”

    Milo Runyon
    Director of Slot Operations

  • RSL Art Union

    Queensland, Australia

    +

    “I am looking forward to using the VizExplorer technology as it provides a new, highly innovative and intuitive way of looking at our data. We are trying to understand what drives the performance of our lotteries. Getting better insights into what customers want in terms of lottery product, and how they interact with us through our various outlets and contact points is of huge value to us. We are delighted with VizExplorer advanced data visualization technology and its flexibility to meet our specific needs. The powerful and easy-to-use VizExplorer Super Graphics are showing us things in our data that we could not previously see and it is certainly becoming an important part of our analytical toolset.”

    Luke Traini
    General Manager

  • Rivers Casino - Pittsburgh

    Pittsburgh, Pennsylvania

    +

    "The clubViz product exceeded my expectations and provided analytics that I thought were only available to larger operators. I was especially pleased to be able to login from my web browser without doing anything and experience a rich interactive experience with my data. I recommend this product to any club making gaming and marketing decisions where the desire is to offer real value to its members.”

    Tony Murphy
    Chief Executive Officer

  • Rush Street Gaming

    Chicago, Illinois

    +

    “I have seen a lot of technology and VizExplorer’s gaming floor product was the right decision for us. We needed a tool that would work on our existing database, would give us the right information and would be fast to implement. In today’s market we simply wanted to have the best and most cost-effective technology available.”

    David Patent
    Chief Operating Officer

  • Viejas Casino

    Alpine, California

    +

    "In today's market we require careful planning and application of experience to manage our gaming floor. We selected VizExplorer's floorViz product to help us achieve our goals. We anticipate floorViz will take us to a new level in gaming analytics and we hope to realize immense value in our technology partnership with VizExplorer in terms of its product vision and innovative roadmap."

    Rich Marino
    Vice President Slot Operations

  • Carnival Corporation & Plc

    Miami, Florida

    +

    “Our casino operations are one of the myriad onboard entertainment options we offer and it is vital that we continue to further enhance and optimize the gaming experience for our guests. We see the VizExplorer software as a key tool to help us better achieve this goal. We looked at a number of options and simply picked what we feel is the best tool for the job.”
    Paul Jarvis
    Vice President of Casino Operations

  • Downstream Casino Resort

    Quapaw, Oklahoma

    +

    “VizExplorer's hostViz provides us with a powerful, mobile tool to improve our hosts’ player development efforts without the need to send data to the cloud. That capability was paramount to us as we sought to purchase software solutions which will increase profitability while protecting tribal sovereignty.”

    John Fernandez
    Director of Player Development

  • Carina Leagues Club

    Carina, Australia

    +

    “We are very excited to be joining VizExplorer's rapidly growing customer base. After investing a well spent afternoon with Andrew Cardno, the CTO of VizExplorer in an advanced analytics workshop, we have made the decision to invest in analytics and think that the combined CDOL-VizExplorer offering is the best in the industry. The unique combination of industry data along with VizExplorer’s award-winning gaming analytics technology is an unbeatable combination.”
    
Doug Wakefield
    General Manager

  • Monte Carlo SBM

    Monte Carlo, Monaco

    +

    “Our casinos attract a range of players from regular local patrons to high rollers from every corner of the globe. aimViz allows us to perform sophisticated analysis of our entire customer base to better service and optimize our clientele. Meanwhile, floorVizPLUS gives us tremendous insights into the performance of our slots, allowing us to keep our gaming floors optimized. Both products feature Super Graphics, which provide easy-to-understand and actionable analytics that would be far more difficult and time-consuming to gather using traditional spreadsheet methods.”

    Jean-Luc Biamonti
    CEO, Monte-Carlo SBM

  • Station Casinos

    Las Vegas, Nevada

    +

    "We were on an extensive search for a best of breed product that would complement our advanced analytics with slot centric player information. The VizExplorer software achieves our goal by opening up a whole new dimension to drive better decisions. It enables us to truly understand player behavior through robust visual tools. We are very excited about the VizExplorer technology and how it can help us either reinforce our current philosophies or adjust them through quantitative data.”
    Brian Eby
    Corporate Vice President of Slot Operations

  • Soboba Casino

    San Jacinto, California

    +

    “At Soboba Casino we decided the time was right to leverage VizExplorer’s industry-leading technology to enhance our casino floor operations and marketing efforts. We are excited about using the powerful VizExplorer analytical tools toheighten our player experiences.”

    Scott Sirois
    General Manager

  • Silverton Casino

    Las Vegas, Nevada

    +

    “I am impressed with the improvements that Version 5.0 delivers to us and we will be deepening our extensive use of the product as we continue to roll-out our highly-successful gaming floor optimization plan driven by VizExplorer’s gameViz product.”

    Craig Cavileer
    President

    "We are very excited about gameViz’s state-of-the-art technology as it will take our analytics to the next level. VizExplorer is installing the software on our existing data warehouse with no impact on our daily operations. I am very impressed with the rapid installation process and the ease of configuration of the gameViz software. The new features in Version 3.0 really have our analytical team excited and we are finding new and easier ways to understand and improve our business. vizMaker has given our team the power to leverage the data in our Teradata system and to produce a new visual perspective of our data. We are pleased to be working with VizExplorer to achieve this recognition from IBM. The gameViz technology has taken our gaming analytics to the next level and has been essential in deploying our mini-casino strategy. In today’s difficult environment finding insight in a timely way is a necessity. We selected gameViz as our data exploration platform as it combines gaming analysis with state-of-the-art Web 2.0 technology. We are especially pleased that the technology can adapt to our existing database without requiring specific data structures. This dedication to interoperability helps us build very rapid return on the investment on analytics."

    Kirk Golding
    VP of Information Technology

  • Desert Diamond Casinos & Entertainment

    Sahuarita, AZ

    +

    “We are extremely satisfied with the results of our initial implementation of the first two VizExplorer products. After just a short period of time we have already seen a positive impact on our business and we look forward to working with CBS to add crmViz and vizDashboard to our data analytics toolkit.”

    Andrew Asselin
    CEO

  • Saratoga Casino and Raceway

    Saratoga Springs, New York

    +

    "We have been on the search for analytical tools that are powerful and easy to use. One of the challenges we face being in New York State, is that our data comes from multiple locations. The VizExplorer software allows us to effectively use that data without having to spend significant time and money on a lengthy data warehousing project and opens up new possibilities to drive better decisions on the gaming floor. We have been truly impressed by the game change analysis and preference filters within the VizExplorer software.”

    Shawn Harris
    Director of VGM Operations

    “The VizExplorer software enables us to truly understand player behavior through the power of its visual queries and allows us to better understand the impact of our Marketing campaigns and quickly adjust them to improve customer responses. We are looking forward to a great partnership with VizExplorer and their distributor Bi2U.”

    Rita Cox
    Senior Vice President of Marketing and External Affairs

    “We believe that successful Casino Operators need the proper tools to understand today’s highly dynamic gaming floor. The VizExplorer software provides us with the value we're looking for and will help us make better decisions based on having the right insight as to what is really going on.”

    James Hartman
    EVP and Chief Marketing Officer

  • Rivers Casino - Des Plaines

    Des Plaines, Illinois

    +

    “At Rivers Casino Des Plaines we opened with floorViz Super Graphics. We choose to have these powerful analytics at our opening to help us drive maximum revenue during this critical time. Furthermore, we were very impressed with the efficiency of the installation. VizExplorer were able to get the system up and running within days of our opening.”

    Albert Geldres
    Vice President of Slots

  • Redcliffe Leagues Club

    Redcliffe, Australia

    +

    "The clubViz product exceeded my expectations and provided analytics that I thought were only available to larger operators. I was especially pleased to be able to login from my web browser without doing anything and experience a rich interactive experience with my data. I recommend this product to any club making gaming and marketing decisions where the desire is to offer real value to its members.”

    Tony Murphy
    Chief Executive Officer

  • Riviera Black Hawk Casino

    Black Hawk, Colorado

    +

    “We are very excited about the VizExplorer technology and how it helps identify improvements to our gaming operations and provide new insights to better service our patrons. It provides advanced gaming analytics that really drive our slot floor performance. Additionally, the software enables us to recognize patron preferences and enhance their gaming experience.”

    David Farahi
    Executive Vice President of Operations

  • Seminole Gaming

    Hollywood, Florida

    +

    "We looked at a number of tools and gameViz’s state-of-the-art technology does some truly amazing things. The gameViz software was easy to install on our existing database and we had our first visualizations up and running in less than one day. That was impressive and the VizExplorer Super Graphic visualizations are already showing us new insights about our gaming operations.”

    Jeffrey Hook
    Senior Vice President of Marketing

    ”I am amazed at the robustness of the gameViz product; we are able to visualize our data and customize the visualizations to suit our needs. We will be combining the data visualization with our existing business intelligence reporting infrastructure to provide our operators more insight into our customers and products than ever before. I anticipate great results for our operations from gameViz. The VizExplorer Version 7.0 tree map launches data visualization to the forefront of analytical tools, taking its rightful place alongside traditional analytical giants. The future of slot optimization runs right through this new and powerful 7.0 gameViz release. VizExplorer have added significant functionality and dramatically improved the responsiveness of the application, in particular the tree map is now a truly responsive tool where I can interact between the Super Graphic and the dimensional data.” [On Version 6.0]

    Ralph Thomas
    Vice President Database Marketing