gameViz - Ever-changing technology and increasing costs makes service delivery and managing costs a constant battle. In addition, competition from non-traditional sources, and changing demographics is eroding revenues and yields. Key challenges within gaming include optimizing revenue through understanding the factors that influence customer preferences including, what customers play, rate of play, when and for how long and location.
Designed to improve casino revenue and profit performance, gameVizTM can be applied to most areas of your gaming business and consists of four key modules:
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Revenue & Customer Analytics
(aimViz™) - get new insights as to the most profitable customers and those which can be ‘tapped’ for additional revenue and profit.
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Gaming Floor Optimization
(floorViz™)- see which areas of the floor and machines are working and which ones are not. Identify which machines customers like to play, and when (market basket analysis). Identify over or under performing machines and learn how location based analysis can be applied.
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Property Yield Management
(propertyViz™) - maximize revenue and yield across the divisions and across properties. Easily see customers who play at one property, when and how much they play at other properties.
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Advanced Gaming Floor Analytics
(slotViz™) - see which downloadable games/combinations are most popular, when and where. Easily assess the ROI and improvement opportunities with networked games and community gaming.
gameViz is a powerful, easy-to-use, gaming industry data visualization solution that allows casino operators to directly query their data, and enable them to see what they need to do. Understand the complexities of your gaming/hospitality business and identify practical ways of improving the profitability of your business. In particular, ask yourself...
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Would understanding the influence geographic location has on a player's willingness to play at your casino, versus a competitor's casino in the same geographic area, assist in knowing which geographic locations to spend marketing dollars on?
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Would understanding the relationship between time of day and market basket preferences enable you to optimize targeted time-of-day promotional activities?
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Would knowing customers with high Average Profit Percent compared to Theoretical Profit Percent result in different incentives being provided to them?
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Would identifying areas where you are over- and under- investing allow you to better target marketing spend?
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Would showing the ROI on marketing spend across thousands of customer segments help better measure marketing success?
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Would understanding the next predicted customer 'visit date' provide a better ability to target those customers who are "overdue" on their predicted trip?
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Would understanding the next predicted customer 'visit date' provide a better ability to target those customers who could be incentivized to come in earlier than predicted?
gameVizTM is a gaming industry-specific data visualization tool that allows you to directly query your data and see the results visually using innovative and powerful Super graphics.
Join the growing BIS² User Community and leverage a new paradigm in visual analytics - Super graphics.
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