What the experts say..

“I am particularly pleased that the gameViz software will work with our existing gaming system and that the toolset, which comes with the software, allows us to easily add new data and our own additional gaming metrics to the system, whenever we want.”

Gregg Solomon, Chief Executive Officer of MotorCity Casino Hotel

I am amazed at the robustness of the GameViz product; we are able to visualize our data and customize the visualizations to suit our needs. We will be combining the data visualization with our existing business intelligence reporting infrastructure to provide our operators more insight into our customers and products than ever before.  I anticipate great results for our operations from GameViz.

Ralph Thomas, Vice President Database Marketing, Seminole Gaming

"We are very excited about gameViz’s state-of-the-art technology as it will take our analytics to the next level. BIS² is installing the software on our existing data warehouse with no impact on our daily operations. I am very impressed with the rapid installation process and the ease of configuration of the gameViz software."

Kirk Golding, Silverton Casino VP of Information Technology

Read more about BIS² at Casino Enterprise Management.

Ten more reasons to choose gameViz...

Latest White Papers

aimViz for Telcos

This paper describes how the award-winning aimViz data visualization technology, which represents a new paradigm of visually-centric analysis for telco operators, provides the platform to combine powerful computational and modern statistical analysis methods with human insight.

Download White Paper

floorVizPLUS - Bridging the Gap Between Slots and Marketing. 

floorVizPLUS has been specifically designed for casino operators to enable them to see, understand and act on gaming data in the context of the gaming floor. The floorVizPLUS module combines customer data with slot floor analytics to allow casino operators to get an understanding of machine performance and player patterns.

Download White Paper

floorViz for Gaming

floorViz is the casino floor analytics module of BIS2’s award-winning gameViz™ suite of products. floorViz has been specifically designed for casino operators to enable them to see which areas of the floor and machines are working and which ones are not.

Download White Paper

gameViz - A New Paradigm in Gaming Analytics

Designed to improve casino revenue and profit performance, gameViz can be applied to most areas of your gaming business.

Download White Paper

aimViz for Gaming

aimViz is the revenue and customer analytics module of BIS²’s award-winning gameViz™ suite of products. aimViz has been specifically designed and developed for casino operators to enable them to get new insights as to the most profitable patrons, and those which can be ‘tapped’ for additional revenue and profit.

Download White Paper

 

 

gameViz

gameViz - Ever-changing technology and increasing costs makes service delivery and managing costs a constant battle. In addition, competition from non-traditional sources, and changing demographics is eroding revenues and yields. Key challenges within gaming include optimizing revenue through understanding the factors that influence customer preferences including, what customers play, rate of play, when and for how long and location.

Designed to improve casino revenue and profit performance, gameVizTM can be applied to most areas of your gaming business and consists of four key modules:

  1. Revenue & Customer Analytics

    (aimViz™) - get new insights as to the most profitable customers and those which can be ‘tapped’ for additional revenue and profit.

  2. Gaming Floor Optimization

    (floorViz™)- see which areas of the floor and machines are working and which ones are not. Identify which machines customers like to play, and when (market basket analysis). Identify over or under performing machines and learn how location based analysis can be applied.

  3. Property Yield Management

    (propertyViz) - maximize revenue and yield across the divisions and across properties. Easily see customers who play at one property, when and how much they play at other properties.

  4. Advanced Gaming Floor Analytics

    (slotViz™) - see which downloadable games/combinations are most popular, when and where. Easily assess the ROI and improvement opportunities with networked games and community gaming.

gameViz is a powerful, easy-to-use, gaming industry data visualization solution that allows casino operators to directly query their data, and enable them to see what they need to do. Understand the complexities of your gaming/hospitality business and identify practical ways of improving the profitability of your business. In particular, ask yourself...

  • Would understanding the influence geographic location has on a player's willingness to play at your casino, versus a competitor's casino in the same geographic area, assist in knowing which geographic locations to spend marketing dollars on?

  • Would understanding the relationship between time of day and market basket preferences enable you to optimize targeted time-of-day promotional activities?

  • Would knowing customers with high Average Profit Percent compared to Theoretical Profit Percent result in different incentives being provided to them?

  • Would identifying areas where you are over- and under- investing allow you to better target marketing spend?

  • Would showing the ROI on marketing spend across thousands of customer segments help better measure marketing success?

  • Would understanding the next predicted customer 'visit date' provide a better ability to target those customers who are "overdue" on their predicted trip?

  • Would understanding the next predicted customer 'visit date' provide a better ability to target those customers who could be incentivized to come in earlier than predicted?

gameVizTM is a gaming industry-specific data visualization tool that allows you to directly query your data and see the results visually using innovative and powerful Super graphics.
Join the growing BIS² User Community and leverage a new paradigm in visual analytics - Super graphics.

Request a call, product demo or ask a question.

 

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Latest Events

Andrew represented BIS² at this years TDWI BI Executive Summit in San Diego!

 

BIS² thoroughly enjoyed the latest Gaming Technology Summit in Las Vegas.

Check out the event here.


Any upcomming events that you think BIS² should be a part of? Email Us

 

 

Articles

"This is the first in a new series of articles on gaming floor analysis; in these articles we will first discuss the analytical building blocks that can be used to decode the interactions between gaming devices on the casino floor... Read More. 

"So far in this series, we have looked at how due-back can be applied to measure and predict customer behavior... Read More.

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