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aimViz for telcos
telViz
"Progress is being made with advanced data visualizations that help comprehend the massive amount and complexity of data that is currently assaulting corporations. It is tools like BIS² Super Graphics that are leading the way."
Senior Executive, Mobile Telco Company
An industry in the midst of turbulent times, faced with tough cost reductions and shifting revenue streams. Customer service is more important than ever, resulting in retention of good customers and in greater services purchased. The value to the customer is the responsiveness and assistance to enable customers to be more productive.
vizExplorer helps you understand the complexities of your telecommunications business and identify practical ways of improving the productivity of your business. In particular, ask yourself...
- Would understanding revenue and profit by product line and geography, enable you to offer more targeted incentives?
- Would understanding call volume patterns against network utilization, better enable you to optimize network utilization and reduce costs?
- Would understanding which customers with unusually low service levels as compared to regional service levels, enable more customized incentives to be given?
- Would understanding the right offer to a customer, based on their actual experiences and usage, better enable you to retain good customers?
- Would understanding call routing patterns, better enable you to understand and optimize inter-connect pricing and costs.
- Would understanding the output of simulation and prediction models visually against the network provide you with greater understanding and insight?
An example of a telViz Quartal Super Graphic and how it is applied to the Telco Industry:
Telco customers on contract generally have different cancellation or churn risk profiles depending upon how far they are through their contract term. The Quartal Super Graphic (Figure 1) with the associated heatmap can be used to display the relative risks and profitability of customers on a two year contract:
High Risk:
Churn Risk - customers in the 20-24 months range of a two year contract (red areas)
Medium Risk:
Cancellation Risk - customers in the 0-2 months range of a two year contract period (pruple areas)
Low Risk:
Low Risk - customers in the 3-19 months range of a two year contract (yellow, green and blue areas)
Understand your data and simultaneously see the exceptions, all in just one easily understood picture.
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